branding

Another threat to the economy?

on Oct 13 in branding, business, marketing, quote of the day, trends posted by

Quote of the Day, Oct 13, 2008

“So maybe you were thinking (hoping) that there isn’t much more that could possibly go wrong with the business climate? Apparently, the “Brand Bubble” hasn’t hit your radar screen yet. Most worldwide brands are now so overvalued by the financial markets in comparison with their worth in the minds of consumers that if this bubble bursts, it could erase large portions of intangible value in firms and send a shock wave through the global economy, according to a data-based analysis detailed in a new book, The Brand Bubble.

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