For Obama, social media is not a fad

on Nov 05 in politics, quote of the day, social media, trends posted by

Quote of the Day, Nov 5, 2008

“It may be precisely that [erroneous] perspective [of others seeing social media as technobabble] that made Obama so successful. The idea that social media are a fad is a mistake far too many marketers continue to make, second only to the notion that social media are ‘a techie or a youth thing.’ Obama’s camp made neither of these mistakes. It understood that humans are — and have always been — social creatures, and that social media are nothing more than a powerful accelerant to human interaction.”

— David Krejci, Star Tribune

Obama fully grasped the potential of today’s new media to spread his word

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