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Obama’s success? Integrating online with the real world

on Nov 06 in blogging, quote of the day, social media, thought leaders posted by

Quote of the Day, Nov 6, 2008

“The key is tightly integrating online activity with tasks people can perform in the real world… Yes, there are blogs and Listservs, but the point of the campaign is to get someone to donate money, make calls, write letters, organize a house party. The core of the software is having those links to taking action—to doing something.”

— Jascha Franklin-Hodge, Chief Technology Officer, Blue State Digital

How Obama Really Did It
By David Talbot, Technology Review

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