Twitter app spells end of CRM?

on Apr 16 in business, trends, Twitter posted by

According to a news release from PRWeb,, makers of lead management technology, claim to have developed a “a revolutionary new concept ” for managing sales leads. The concept heralds the end of CRM, say the company. is, according to the press release, “a whole new paradigm in sales management systems.” Um. That really depends on how “paradigm” is defined, but okay. Whether or not it leads to a paradigm shift remains to be seen.

It seems to be jumping the gun a bit, to make such a claim, or jumping on the Twitter bandwagon, when even Twitter hasn’t figured how to monetize itself. But maybe that’s not the idea. SalesTwit is a free mobile app, providing rapid response times between the sales force and leads.

But the concept is sure to generate a lot of interest. It claims to enable the user to connect sales leads from any data source, any place.

Indeed,’s CEO, Bill Rice, claims to have “…eliminated the need for CRM or other complex software…” or any desktop application.

For the moment, SalesTwit is still in Beta. Interested users can request an invite.

200px-Duck-Rabbit_illusion.jpg “Kuhn used the duck-rabbit optical illusion to demonstrate the way in which a paradigm shift could cause one to see the same information in an entirely different way.” Source:


2 Comments Leave a comment

  1. Roger,

    Thanks for the commentary. I think you hit the nail on the head as to how we are beginning to think about contact/sales management with the Kuhn illustration.

    CRM providers have always wanted one thing to increase sales production. But, for years we have been seeing the duck–add in overloading or agents with software and features. Over the last 6 months, and Twitter has been a part of that realization, I am seeing the rabbit. Production may be more about simplicity (, stripping away the software, and slipping into or users existing "lifestream"–Twitter, cell phones, email, text messages.

    We’ll see. Experiments and hyperbole are fun. And sometimes prove theory to be reality!

    Thanks again!

    Comment by Bill Rice — April 18, 2008 @ 8:06 pm

  2. Thank for the post
    3 Keys to Selling Yourself at Work
    Think of yourself as a business
    The next thing you want to do is act
    The next thing you want to do is develop your communication skills.

    Comment by Sales leads — May 6, 2008 @ 9:26 am

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