What’s different about social media?

on Nov 10 in marketing, quote of the day, social media, trends posted by

Quote of the Day, Nov 10, 2008

“Social media is fundamentally different – it is few to few, not one to one like telephone or one to many like traditional media. There is also a fundamental problem for advertisers. We are focused on communicating with each other, not looking at content with some hopefully relatively relevant ads attached. Any advertising in that context is an annoying interruption, unless we learn to tune out the ads so effectively that it becomes useless to advertisers. … at some stage, social media has to move from the cool technology/promising opportunity phase to a fundamental new business type.”

— Bernard Lunn

The Fork in the Road for Social Media

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