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With a little help from your friends

on Oct 23 in marketing, quote of the day, thought leaders, trends posted by

Quote of the Day, Oct 23, 2008

“We’re living in the age of the influencer, where someone with reach to a large network of people, whose behaviors are emulated by others, has a power that is now measurable, tangible, and a desirable commodity to companies trying to create buzz or sell a product.”

— Jennifer Van Grove

You Only Want Me For My Friends

2 Comments Leave a comment

  1. It was really great to wake up to a google alert and stumble upon this quote of mine. Thanks for making my day! :)

    Comment by Jennifer Van Grove — October 23, 2008 @ 3:58 pm

  2. Thanks Jennifer. It always makes my day to come across someone like you who can offer such thoughtful insights!

    Comment by Roger — October 23, 2008 @ 4:57 pm

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