Social media marketing: art or science?

on Jun 01 in marketing, social media posted by

Last week, a blog post by Seth Godin struck me as particularly cogent. I put the following point to a social media group discussion board on LinkedIn.

“A recent post by marketing guru Seth Godin opines that marketing is as much art as science. But social media depends heavily on metrics to prove ROI. This suggests to me that scientific approaches may be more relevant in social media marketing than in traditional marketing. I’d love to get your thoughts and ideas about this. Are metrics more important in social media marketing than in traditional marketing? Is there room for “gut” approaches in social media marketing? Here’s Seth’s article.

The LinkedIn group came up with some interesting thoughts.

Check out the discussion on LinkedIn.


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