Thought of the Day, Feb 11, 2009
So Twitter is planning to charge companies, according to the site’s founder Biz Stone. But big users, such as Dell and Comcast are lukewarm. Any cost would reduce the ROI for companies, hence the incentive to use the service.
So as Twitter desperately tries to monetize its business model, will companies turn to other kinds of microblogs?
The incentive will increase to develop more effective information management systems that incorporate tools to both aggregate and disseminate our data. (See Fragmentation of online media channels.) If Twitter doesn’t meet that need, some one will develop a platform that will.