business

Can you trust Scottrade if they can’t manage a simple email campaign?

on Jun 07 in business, email, marketing posted by

Scottrade is one of the largest online brokerage companies in the US. Here’s how their latest email campaign started.

Timeline of events
9:14 AM Email received from Scottrade. Title: June 5 Role Swap Test 3 from DREAM.
First email. Received from Scottrade at 9:14AM

9:14:30 Reaction: Huh?
9:30 AM Second email received from Scottrade. Title:Please disregard our previous e-mail

Second email. Received from Scottrade at 9:30AM.

It’s not that a couple of superfluous emails on a Sunday morning will ruin my day, but it does make me think about Scottrade’s ability to manage a simple email campaign. If they can’t hire people who can’t perform a basic test without email however many thousands of customers, can they hire people who can manage your money?

2 Comments Leave a comment

  1. your over reaching on your complaint on Scottrade…it was just an email sent in error…has nothing to do with their service or management of your $2.

    Comment by Scott_ITEC — June 8, 2010 @ 12:56 am

  2. My point here is that such a simple thing as testing an email campaign should not be particularly prone to error. It seems a shame that a household brand should make such an elementary marketing mistake.

    No need to be snarky! I actually have $0 with Scottrade. I trade with Zecco who have not made any such mistakes since I’ve had an account with them.

    Comment by Roger — June 8, 2010 @ 2:45 am

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