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Directory for Social Media Experts

on Jan 08 in business, facebook, social media, social networks posted by

A recent post on Mashable points out that more than 15,000 Twitter users list themselves as some kind of social media “expert.” The post prompted a strong response, getting 129 comments as well as responses from the blogosphere such as 5 ways to identify a social media false prophet by Michael Brito, for example.

The social media ecosystem (more about that term in a future post) is indeed complex. And many social media providers make exaggerated claims about the benefits of social media marketing. Organizations that see the potential of social media are excited about the possibilities, but understandably cautious about hiring so-called experts when there is so much hype and uncertainty about what constitutes an expert.

So it seems to me that there needs to be a place that will bring together legitimate (and modest) social media providers with those who need social media services.

I have created an online community, the Social Media Expert Directory to serve this need. The aim of the Social Media Expert Directory is to provide a place where social media providers can assert their legitimacy as “experts.” Those seeking services can then be assured that the listed providers meet minimum standards of experience and competence.

While anyone is welcome to list themselves, the Approved Members group provides those who are seeking such services with assurances that the member:

  1. Has a strong track record in providing social media services in a variety of commercial settings
  2. Does not make unsubstantiated claims for the efficacy of social media marketing
  3. Offers services at reasonable market rates

If you are a service provider, you are invited to participate in the Social Media Expert Directory free of charge (see site for details).

Those seeking social media services are invited to visit the site and to peruse the list of members. We will help you connect with the service providers that best meet your needs.

You can also connect with the Social Media Expert Directory community by becoming a Fan on Facebook.

2 Comments Leave a comment

  1. This is an excellent idea, Roger. When I see that someone on a profile page claims to be a social media guru, expert, professional, etc. It’s usually a red flag for me to discount their opinions slightly, and sometimes all together.

    I heard at a seminar somewhere last year, something to the effect of…" the few people who have been highly involved with social media the longest, and have the most experience in the field, have only been doing it for about 6-7 years. Needless to say, it’s a new industry.

    Im sure the field of "experts" will vett itself out over the next few years, as ideas such as this arise..

    Thanks!

    Comment by Edwin Jeffords — January 11, 2010 @ 5:09 pm

  2. Edwin,

    Thank you for your interest and support. You have hit the nail on the head. There is a real problem with people claiming expertise they don’t have and benefits for social media that are just hyperbole. The Social Media Expert Directory is intended to be an antidote.

    Comment by Roger — January 13, 2010 @ 3:30 am

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