A recent post on Mashable points out that more than 15,000 Twitter users list themselves as some kind of social media “expert.” The post prompted a strong response, getting 129 comments as well as responses from the blogosphere such as 5 ways to identify a social media false prophet by Michael Brito, for example.
The social media ecosystem (more about that term in a future post) is indeed complex. And many social media providers make exaggerated claims about the benefits of social media marketing. Organizations that see the potential of social media are excited about the possibilities, but understandably cautious about hiring so-called experts when there is so much hype and uncertainty about what constitutes an expert.
So it seems to me that there needs to be a place that will bring together legitimate (and modest) social media providers with those who need social media services.
I have created an online community, the Social Media Expert Directory to serve this need. The aim of the Social Media Expert Directory is to provide a place where social media providers can assert their legitimacy as “experts.” Those seeking services can then be assured that the listed providers meet minimum standards of experience and competence.
While anyone is welcome to list themselves, the Approved Members group provides those who are seeking such services with assurances that the member:
- Has a strong track record in providing social media services in a variety of commercial settings
- Does not make unsubstantiated claims for the efficacy of social media marketing
- Offers services at reasonable market rates
If you are a service provider, you are invited to participate in the Social Media Expert Directory free of charge (see site for details).
Those seeking social media services are invited to visit the site and to peruse the list of members. We will help you connect with the service providers that best meet your needs.
You can also connect with the Social Media Expert Directory community by becoming a Fan on Facebook.