We’ve heard a lot recently about how social media helped to cultivate the revolution in Egypt. It seems Egypt is now poised to move to another phase of its history. Social media might not cause a revolution in your business, but it can be a vehicle for positive change.
We hear so much about Facebook and Twitter, that it’s easy to think that’s all there is to social media. Businesses set up a Facebook page and Twitter account, add the links to their websites and keep their fingers crossed.
But there is so much more. At its core, social media is about people. The people that make up your business. Customers, vendors, employees are each essential to your business success. Social media enables you to connect with each of them in ways that engage and interest on a personal level. Countless blog posts and articles highlight these benefits.
I’d like you to step outside that mainstream for a bit. What other ways can social media benefit your business? You want to be a step ahead of your competitors. Here’s a quick easy tip to help you get started.
Every heard of QR codes? On my personal blog I outlined how this mobile marketing tool is the next big step for businesses. (See QR Codes for fun and for profit* – ideas and benefits for small businesses) The bottom line is that QR codes take everyday offline activity and uses it to drive traffic to your website. This is not an SEO ploy to game the search engines. QR codes provide the opportunity to provide value to your customers through engagement, special offers and added content.
You know the importance of being first to market. If you adopt a QR code strategy as part of your marketing mix, you’ll be ahead of your competitors. The blog article will give you some ideas to get started. If you’d like more suggestions on how to move forward, get in touch! We’ll be happy to share our thoughts.