quote of the day Archives - Harris Social Media

Twitter power: A lesson for AT&T

on Jan 15 in business, mobile, quote of the day, social media, strategy, tools, Twitter posted by

Thought of the Day, Jan 15, 2009

Big companies are having trouble getting it right these days. And it seems Twitter is showing up vulnerabilities quicker than ever. The Johnson & Johnson Motrin mom debacle took a few days to unfold, and explode. Now AT&T is getting its knuckles rapped over unwanted SMS messages plugging American Idol. Two lessons here. One, social media is unforgiving and it’s immediate. Did the AT&T team think through their campaign? That the very phones used to receive their unwanted message could also be used to send complaints directly to Twitter, that would be read by thousands in a matter of minutes? Two, Web 2.0 connects all aspects of modern communications, something we might expect AT&T to have realized. Businesses cannot use one medium without considering others, needing to contextualize their communication activities within an overall plan. Get a strategy, folks!

“AT&T sent a ‘significant number’ of customers a promotional text this week telling recipients to ‘Get ready for American Idol’… recipients were not charged for the message … but that didn’t stop people from complaining on Twitter about the messages.”

— Tricia Duryee
AT&T’s American Idol Text Message Promotion Out Of Key

Twime: Apportion Tweeting versus blogging to lead

on Jan 13 in blogging, quote of the day, thought leaders, Twitter posted by

Thought of the Day, Jan 13, 2009

I can’t abide absolutism, so a blanket statement such Ben Yoskovitz’s is bound to raise hackles. Ben is making the point, it seems, that Twitter is not a tool to create authority or thought leadership. He’s quite right, but is just stating the obvious. Of course, you can’t have a detailed exposition on X or Y in 140 characters. Ben creates a straw man, then proceeds to knock it down. No big deal there. What would have been more interesting, would be to look at why 60 per cent of top Twitter users are bloggers. Are these trying to create authority and thought leadership through Twitter? Nope. These “thought leaders” and “authorities” see Twitter simply as a vehicle to connect with others and thereby disseminate their content. Many Tweets include links to blogs or other online conent. Why? To share and communicate, not to build authority. Of course, if you spend all your time on FriendFeed or Twitter, as Ben points out, your blog activity is going to diminish. Any mature writer should be able to portion their time appropriately to prioritize what is important to them.

“But you can’t build authority and thought leadership through Twitter or other microblogging services (or aggregator-type services) like FriendFeed. Not unless you previously had some authority and reputation through blogging.”

— Ben Yoskovitz
You Can’t Build Authority and Thought Leadership via Twitter

Twitney Spears: Twivia?

on Jan 12 in celebrities, panconsciousness, quote of the day, trends, Twitter posted by

Thought of the Day, Jan 12, 2009

Uh oh! The entertainment industry has discovered Twitter. The recent hacking of high-profile Twitter accounts highlighted the Twitter activity of various personalities, including Britney Spears. Love her or hate her (I tend to the latter camp), the thought of Britney on Twitter suggests that the medium is fast opening up to the mainstream media, if not the public at large. Many deride Twitter as a fad, or only of interest to geeks and bloggers. The initial response is “I just don’t ‘get’ it!” I have blogged here before that the importance of Twitter is that it is a mirror of ourselves. It is what we make of it. If someone wants to follow Britney’s trivia, so be it. But more importantly, such uses of Twitter suggest that it meets a deeper need. To connect, to communicate, to share information — all ever-increasing needs in today’s hyper-complex society. In this light, I see Twitter as a societal phenomenon that manifests the collective conscious (panconciousness), and gives insight into the zeitgeist. Britney’s as much a part of that as any of us.

“Pop singer Britney Spears uses the [Twitter] Web site to give fans updates on her whereabouts around the world. On Dec. 14, 2008, the star Twittered while on tour, writing “I love Japan! I think all the tiny cars are so cute!” On Jan. 5, 2009, Spears’ Twitter account was reportedly hacked, and an obscene message was sent to the singer’s fans.”

— ABC News

Celebrities ‘Twitter’ to Connect

The message of Christmas

on Dec 25 in quote of the day posted by

Thought of the Day, Dec 25, 2008

I love Christmas. It’s easy to be cynical, what with the crass commercialism, and strife and injustice in the world. But, even if you are not Christian, the core message of this special time of year remains: Let us celebrate the potential for peace, if not peace itself; let us offer goodwill to all; love those who are part of your life; be grateful for all you have; remember and share with those less fortunate. I cannot think of a more worthy message. In our darker moments, we need such solace and to remember that we only have one of each day, and in the numbering of our days it behooves us to make some of them truly special.

“I have always thought of Christmas time, when it has come round, as a good time; a kind, forgiving, charitable time; the only time I know of, in the long calendar of the year, when men and women seem by one consent to open their shut-up hearts freely, and to think of people below them as if they really were fellow passengers to the grave, and not another race of creatures bound on other journeys.”

— Charles Dickens
Author of A Christmas Carol

Santa tech

on Dec 24 in quote of the day, technology posted by

Thought of the Day, Dec 24, 2008

It seems change is a theme up there in the North Pole as well. In this interview with Mrs. Claus, Nancy Blackmon highlights the efforts of Santa and his elves to make every child happy at Christmas. With ever more products (not to mention ever more children) our modern world vastly complicates managing all this demand. Luckily, Santa has adopted new technology, helping him keep track of letters, packages and delivery schedules. Unfortunately, some children forget to ask Santa or it’s impossible for him to get to them for one reason or another. (You can help by contributing through Christmas Future.)

“One of the biggest changes and something that has helped streamline things is the use of computers and the Internet. It makes it so easy for Santa to communicate with his helpers all over the world, and he has quite a lot of them you know. We also get a lot of letters by e-mail and that is a big change.”

— Mrs. Claus
(Interviewed by Nancy Blackmon)
Mrs. Claus spills beans on Santa

Legal ease for business

on Dec 23 in branding, business, quote of the day, Twitter posted by

Thought of the Day, Dec 23, 2008

Sinden Lee reports that Burger King (@theBKlounge) served a cease and desist notice to @whoppervirgins via Twitter. The user @whoppervirgins (whoever that is) co-opted a Burger King ad campaign’s key theme to tweet about various silliness, only loosely connected to the brand. There are two points here. First, perhaps BK should be pleased that someone took note of the campaign and began a Twitter account revolving around it. Here is a brand evangelist that the company should be cultivating, not quashing. The second point is that it’s not especially remarkable for BK to tweet its notice directly to the offending party. When a major corporation routinely tweets such legal notices to users on matters unrelated to Twitter activity, that will be remarkable.

“Who knew you could serve legal notices on [social networking] sites? BK’s Twitter account sent a notice to WhopperVirgins — presumably an account set up by someone outside the Whopper king’s official domain.”

— Sinden Lee
Burger King Serves Cease and Desist Notice Via Twitter

To be or not to be who we want

on Dec 22 in branding, hints and tips, quote of the day, trends posted by

Thought of the Day, Dec 22, 2008

It’s curious how our identity seems to be this fixed concept that stays with us throughout our lives. (I am always “me.”) Yet our personalities shift and change from day to day, or even during the day. (Are you a morning grouch?) But with the Web we can take on whatever identity or personality we choose. We can create our persona. So Richard Millington chose to become Nelson Mandela. And Janet (anonymously) chose to become a (fake) representative of Mobil Exxon. (See article by Jeremiah Owyang.) From the day of my first foray into social media, I viewed my online profiles as a personal advertisment, my brand. I had had my own website online since 2000 (Jungle Photos) and, realizing that there are no closed doors online, figured that my online persona was what I chose to project to the world. Our brand is what we choose. So now we have the power, as never before, to be who we want ourselves to be, to create who we are.

“If I’m really determined to impersonate Nelson Mandela, I’m going to find a way to do it.”

— Richard Millington
How I became Nelson Mandela

 

Can Twitter pay your rent?

on Dec 18 in blogging, hints and tips, quote of the day, Twitter posted by

Thought of the Day, Dec 18, 2008

How ironic that Twitter is having such trouble creating a viable business model when so many others are making money from the service. Twitter helps brands save money by allowing cheaper promotions and fewer support calls or emails. Third party apps are using the API and making money on subscription fees or ad revenue. Authors are making money blogging about Twitter or writing books. Blogger Marshall Kirkpatrick claims Twitter is paying his rent by giving him story leads that he turns into paid articles. Now, if only Twitter management had it so easy…

“People laugh at Twitter, and they can go ahead and laugh for all I care, but I’m here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it’s good for, let’s be honest – it’s paying my rent.”

— Marshall Kirkpatrick

Twitter is Paying My Rent

Wailing about failing

on Dec 17 in quote of the day, trends, Twitter posted by

Quote of the Day, Dec 17, 2008

Oh dear, is Twitter really the failure that Corvida Raven asserts? While the microblog platform is successful among the Twitterati, she avers that Twitter has failed to engage the masses. True, but it’s early days yet. Disruptive technologies frequently take time to catch on and reach the tipping point. Maybe Twitter’s not there yet, but it seems premature to declare it a failure (the FailWhale notwithstanding!). To my mind, declaring Twitter has failed to hit the mainstream is, at this point, like saying Obama failed to lose the election. Technically true, but not particularly helpful.

“To a certain extent Twitter is a mass failure. … While Twitter is a major hit within our web bubble, it’s a major failure in the real world.”

— Corvida Raven
Why Twitter Has Failed

Laughing at monetizing Twitter

on Dec 16 in branding, business, quote of the day, Twitter posted by

Quote of the Day, Dec 16, 2008

How to monetize Twitter has been a favorite topic among the Twitterati, and one that shows no signs of reaching a conclusion any time soon. How ironic then, that many have found ways to make money from Twitter, or at least use it in ways that build brand awareness or provide customer support. But then, if we understand that Twitter is a tool, this makes sense. It’s easier to make money with a hammer by banging in nails than it is to make money from selling hammers.

“People laugh at Twitter, and they can go ahead and laugh for all I care, but I’m here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it’s good for, let’s be honest – it’s paying my rent.”

— Marshall Kirkpatrick
Twitter is Paying My Rent