Uncategorized Archives - Harris Social Media

Empire Avenue verification code

on Mar 29 in Uncategorized posted by

{EAV:88a04bd3a74c25f6} In order to get your blog verified in Empire Avenue, you have to include a code in a blog post.

I’m back!

on Apr 09 in Uncategorized posted by

This is from a poster for The Terminator. The poster art copyright is believed to belong to the distributor of the film, the publisher of the film or the graphic artist. Please click the photo for a link to the source image.“I’ll be back” Those immortal words are perhaps the most famous of Arnold Schwarznegger’s acting career. (Even meriting its own Wikipedia entry!) Well, I am back, although not here to terminate anything and anyone! But I have resurrected this blog after more than a year’s hiatus.

Please join me (add to your RSS feed, etc.) for social media news, discussion, and of course thoughts on Twitter! Besides Twitter, we’ll offer commentary, opinion and insight on new technology (where was Pinterest a year ago?!), trends, policy and more. As well as the aforementiond I’ll cover Facebook, Linkedin, Foursquare and all your other favorite social sites. Please feel free to suggest a topic, or better still contribute a blog post!

Managing your social media presence

on Nov 12 in Uncategorized posted by

Social media can seem just another crazy thing to do in our mad, mad, mad, mad world.* It can seem an endless slog just to manage your social media presence. You have your unique audience. There are many platforms, and many tactics to choose. Many businesses rightly question the point of using Twitter, for example. But Twitter is an increasingly important part of a business social media strategy. In my latest series on TwitterThoughts, I am posting daily hints and tips on how to use Twitter effectively. These posts help you become a Twitter power user using Hootsuite. Check them out!
*Click here if you don’t get that reference!

Get perspectives on social media

on Nov 12 in Uncategorized posted by

Social media is a complex ecosystem. It takes time and skill to navigate through it successfully. My blog, TwitterThoughts, provides insight and perspectives on news, social media trends and applications. Be sure to check out TwitterThoughts for social media analysis and discussion.

Wherever you go, there you are

on Mar 19 in Uncategorized posted by

Wow, more than a month has passed since I posted here, and much has happened, including my birthday. (Thank you all Facebook friends for your kind thoughts!)

There’s not going to be much social media in this post, but I just wanted to give you all a heads up. The fact is I have been insanely busy on two awesome projects (plus others) at Capstrat. One is Name Your Dream Assignment, which is a great promo we thought up to help Lenovo sell their W700 notebook, and with it Microsoft’s Vista. Just Google it to learn more.

My other big project is developing a social media strategy for the American Institute of Certified Public Accountants. I feel very privileged to have an opportunity to help such a distinguished organization. Well it’s coming out around 100 pages. What’s that you say, “Duh, just set up a Facebook page.” Okay, well that is in the plan, but I’m not giving any more secrets! Suffice to say I am on the last section, measuring social media impact, delving into the arcane world of engagement metrics… Okay, it’s just bang for the buck, but then the buck has to stop somewhere!

Anyway, apologies for the hiatus. I’ll be back soon, with more juicy social media tidbits. You can’t imagine what I have learned in the past month!

Social media is scary…

on Oct 31 in Uncategorized posted by

Quote of the Day, Oct 31, 2008

“People fail because it’s scary to put yourself out there.”

— Rebecca Thorman

Social media is difficult like intimacy

Panicky times and saving civilization

on Oct 01 in Uncategorized posted by

Quote of the Day, Oct 1, 2008

“Panicky, unstable times call for panicky, unstable measures. I’m just going to throw some ideas out there and maybe one of them will develop into something that will save civilization and usher us into a new paradise of serenity and comfort.”

Microblogging is fragmenting

on Jul 07 in Uncategorized posted by

Twitter is the best-known microblogging service and, by all accounts, the most unreliable. Yet it has a dedicated core of followers who seem bent on sticking with it, no matter what else comes along.

And much else is coming along. As I have discussed in earlier posts, microblogging is a sociopsychological phenomenon, with significance far beyond the vagaries of one particular service. So it’s not surprising, given all the Twoubles (sorry!), that competition for the space should be rapidly evolving. 

Plurk got a lot of exposure recently, and it’s growing fast. I posted a prediction on The Industry Standard that Plurk’s growth would not be as rapid as Twitter’s, but that’s not to say it won’t draw significant market share from Twitter. Other microblogs are quickly emerging, another one being the cleverly named Identica with its convenient URL, indenti.ca.

European Twitterer jansegers has compiled a comprehensive list of microblogs, each with its own differentiators. The most comprehensive compilation, at thws.cn lists 260 microblog services, representing at least 20 countries.

Will any of these Davids slay the Twitter Goliath? Maybe, maybe not. What is for sure: we are seeing the microblogging space in the process of fragmenting.

Is microblogging following the same evolutionary pathway as social networking? Social networking reached critical mass with MySpace, then Facebook, and then exploded with the development of white label apps such as Ning.

It’s only a matter of time before the same happens with microblogging. (But Twitterthoughts will be around to document the exciting developments!)

Growth of new microblogging service Plurk fails to exceed Twitter’s

How do you feel about the “favorites” function on Twitter?

on Jun 12 in Uncategorized posted by

You know, on the right hand profile box, there’s a link for you to access a list of your favorite posts. Click on the star by a post you like and it turns to gold, and will be automatically saved in the post list. But some people, even avid Twitterers, seem not to use it much. How about you, how do you feel about the “favorites” function on Twitter?

Tweeple unhappy with Twitter

on May 22 in Uncategorized posted by

Tweeple aren’t happy with Twitter. The latest downtime, mid-afternoon (Eastern time in the US) the service went down yet again. This morning the sentiment is “so-so” according to Summize, which measures realtime sentiment on Twitter. Cnet’s Dave Rosenburg was quick to respond with disappointment in Twitter. His prognosis is not good. Rosenburg likens Twitter’s problems to “a sad Friendster-like uptime death spiral.”