What is social media?

If you are considering social media as a marketing strategy it is likely you have lots of questions. I am here to help!

To get you started, let’s cover some basics. So what is social media? Essentially it is technology that allows online communities to share information. If you want more detail, this Wikipedia article provides a good introduction. Wikipedia: Social Media

In a recent blog post (Four word definition of social media), I discuss the definition of social media. It really depends on the context. For example, in a response to a question about defining social media, LinkedIn users emphasized its utility for marketing to people. But a word cloud of the text from the Wikipedia article emphasizes the four words: community, information, sharing and technologies.

A common assumption is that social media is Facebook or Twitter, and perhaps LinkedIn. But social media is so much more, and a broader understanding will help us work together so that we can develop a strategy and implement tactics that will achieve your business goals.

To keep up with the latest developments in social media, visit TwitterThoughts. It’s my regular blog. I shares news, insights and thoughts about social media (not just Twitter!). You can also keep up with news on our news feed page piped direct from Google.

Here we provide resources that will help you explore social media for yourself. For a more thorough introduction to social media, Harris Social Media offer a series of training programs customized to your specific needs.

Social media leaders to follow on Twitter
Here are five thought leaders on Twitter who will introduce you to new social media ideas, thoughts and technology.
Jeremiah Owyang
Chris Brogan
Darren Rowse
Brian Solis
Steve Rubel

LinkedIn groups
These LinkedIn groups have thousands of members including small business leaders, social media managers, pundits and others interested in social media. Join in the discussions to learn more.
Social Media Marketing
Social Media Today
Social Media Mafia